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étymologie

vulgus$90902$ - traduction vers italien

Ad captandum vulgaris; Ad captandum vulgus; Ad captandum

vulgus

n. volgo, popolo; (Ped) esercizio di composizione latina in versi

Common Era

MODERN CALENDAR ERA

B.C.E.; B.C.E; Common era; Before the Common Era; Before Common Era; Common Era calendar; Common era calendar; CE (era); CE/BCE; BCE; Commoin Era; AD/CE; Before common era; Bce; Before the Christian Era; Aera vulgaris; Vulgaris aera; Era Vulgus; Common Epoch; Vulgar Era; Current Era; BCE/CE; Before the common era; After Christ; Current era; BCe; BcE; CE and BCE; Before Christian Era; Before Christian era; BCE and CE

era cristiana, era volgare

Before the Common Era

MODERN CALENDAR ERA

B.C.E.; B.C.E; Common era; Before the Common Era; Before Common Era; Common Era calendar; Common era calendar; CE (era); CE/BCE; BCE; Commoin Era; AD/CE; Before common era; Bce; Before the Christian Era; Aera vulgaris; Vulgaris aera; Era Vulgus; Common Epoch; Vulgar Era; Current Era; BCE/CE; Before the common era; After Christ; Current era; BCe; BcE; CE and BCE; Before Christian Era; Before Christian era; BCE and CE

avanti Cristo, prima dell"avvento di Cristo, a.C.

Définition

Ad captandum

·- A phrase used adjectively sometimes of meretricious attempts to catch or win popular favor.

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Wikipédia

Argumentum ad captandum

In rhetoric an argumentum ad captandum, "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind. It is used to describe "claptrap or meretricious attempts to catch popular favor or applause."

The longer form of the term is ad captandum vulgus (Latin, "to ensnare the vulgar" or "to captivate the masses"); the shorter and longer versions of the phrase are synonymous. The word "vulgus" in Latin meant the common people, the multitude; it was also sometimes used contemptuously to imply a rabble or a mob.

The ad captandum approach is commonly seen in political speech, advertising, and popular entertainment. The classic example of something ad captandum vulgus was the "bread and circuses" by which the Roman emperors maintained the support of the people of Rome.

https://en.wikipedia.org/wiki/Argumentum ad captandum